02: Founder · Visual curation

Whorl

Curate your world. Keep every source intact.

Role: Founder & creative director
Built with: Claude Code, GitHub, Supabase
Capture: Browser extension
Sharing: Live boards & lookbooks

Whorl landing page: Curate your world. Keep the source. A collage of objects, textures and a nautilus shell. — 01 / The front doorA canvas for gathering images, objects and references into boards that feel like your own archive.

The name

The spiral of a shell.

We spend our lives gathering things that move us, but most digital boards flatten taste into disposable snapshots. You capture the surface of an object, but lose its story, its maker, and how to find it again.

Whorl is an organic, growing geometry: objects, textures and references spiraling outward into an aesthetic universe where everything complements each other. Just like a nautilus grows chamber by chamber without ever losing its center, Whorl lets you build expansive visual worlds without ever losing where each piece came from.

The origin

A family tradition.

Whenever a birthday or milestone comes up, my family makes wish lists together: one big collage of the things we love, each one linked so anyone can tap and find the exact item. No hunting, no guessing.

Whorl grew out of wanting that same effortless clarity for the rest of life: an archive for the things that shape your world, ready to enjoy on your own or share with people who see your vision.

Vision, brand, copy and aesthetics by me. Built with Claude Code, versioned in GitHub, and running on Supabase. A working archive I use every day.

02 / The studio

Start with a blank canvas.

No rigid grid. Pieces from a link, your archive, a photo or the Whorl extension land on an open canvas and get arranged by eye, the way a mood actually comes together.

Whorl studio: a blank canvas board with a lamp, textured rug, sofa and ottoman, plus the add-from-link panel. — 02 / StudioCompose freely. Every piece keeps its link.

03 / The living archive

Keep what you find.

The browser extension saves a piece with its price, its maker and where it lives. Select a few, pick a board, and nothing ever goes missing again.

Whorl archive: every piece you've saved, with price and source, ready to add to a board. — 03 / ArchiveClip once from any site. Use it on any board.

04 / Lookbooks

Many boards. One story.

Lookbooks turn separate moods into a single, sequenced world you can hand to anyone.

Whorl lookbook view grouping several boards into one sequence. — 04 / LookbookMany boards. One coherent point of view.

05 / Sharing

Share the live link.

Build the pitch, invite clients as commenters or editors, and hear back in notes and messages. On their side, it reads like a finished deck where every item is still clickable.

Whorl sharing flow: building a pitch, bringing in collaborators, comments, and the client's view of the Americana deck. — 05 / The pitchFrom your canvas to your client's screen.

06 / The feed

Put your eye on the feed.

Post a board or lookbook publicly. People can like, save and follow, and every piece still leads back to its source.

Whorl public feed: posting a board with a caption and tags, then seeing it in the feed. — 06 / FeedTaste, shared. Sources, kept.

Whorl closing line: Nothing you love should be lost. — 07 / The standardThe whole product, in one sentence.